It might be tempting for a small business owner to dismiss the idea of hiring a graphic designer, by looking after their firm’s design/marketing needs and promotional materials on their own. only hoping to save some money by doing so. The problem with this, is an inexperienced business owner may not know what they are getting themselves into the moment they open their graphic design software for the first time. And this in most cases could lead to holding a negative impact on the business and brand, as perceived by the public.
There is a lot more to “good graphic design” than meets the eye. One needs to know what they are doing if they plan on designing their own graphics — such as the relation to choice of font, colour, style, imagery and the list goes on … In often cases, non-professionals (ie. not trained graphic designers) use too many fonts and too many colours, causing the viewer’s eye to be distracted not knowing where to look first. They also often create artwork whereby the text is not aligned, which can make printing much more difficult to read. These are just a few of the many bad habits that have been witnessed … Hiring a professional graphic designer has been known to save small business owners a lot of money, time and frustration. Not only to mention attracting more potential customers to their business, thus increasing sales in the long run.
If you have ever tried to create a piece of design work yourself, you probably have noticed that printing companies have strict standards for the artwork, such as specific colour space, the resolution of the images, crop and bleed marks etc. If your designs do not meet these requirements, you may find yourself needing to rework everything you have done to meet their technical printing needs. So why not save yourself from the pain and frustration, hire a graphic designer, such as Designz by Jamz to assist you with the whole process, from initial design ideas, development and refinement of chosen concepts, right through to the final printed product. We are here to help! We can also suggest and guide you through your creative ideas for your specific projects.
Another reason to hire a graphic designer is that many are willing to work for a reasonable fee. It is a small price to pay for something that is going to be designed the professional way and can save you time, time that could be well spent on other tasks such as expanding your business to new markets, product development or admin for example.
Contact the Creative Director at Designz by Jamz here, and allow them to take care of all your graphic design needs. Be sure to check out our Facebook page for the weekly release of our corporate stationery design deals! Design and promotional discounts you won’t want to miss out on!