Did you know? Hiring a professional graphic designer can help enhance the social media profiles of a business and brand in an effective way. The online market is crowded place, with a great deal of competitors within each given niche, selling similar products and offering similar services. The only recognisable way to stand out from the crowd is with strong branding, through creative use of graphic design applications. This is the reason that businesses are innovating methods and hiring designers to attract customers in such a way through social media.
Businesses who operate online not only require an attractive website in order to keep visitors interested and loyal — Facebook, Google +, Twitter, LinkedIn, and Pinterest profiles (to name a few) all play a significant role to engage and involve customers and followers, with a specific tone of voice from the brand. This can be through use of images, relevant blog articles, posts, quotes and contributing comments etc.
From the logo design, branding implementation should remain consistent throughout all aspects of online and offline applications — including Google +, LinkedIn and Facebook cover, profile and background images, should all tie in with the overall brand image of the business. For this reason a graphic designer plays a significant role in the success of a brand, potentially attracting more interested customers, thus more business.
Social media also plays a great role in promoting a business. Coinciding with the frequent posts and updates from the business, graphic designers can add something extra to each posts, by creating visually appealing promotional messages, e-flyers, e-cards, competition notices and a great deal more — keep your eyes and mind open to the endless possibilities. If you desire more followers or people to hit ‘like’ on your posts, they must be engaging and visually appealing.
The layout of particular social media profiles and websites, incorporate a variety of principles and usage of colour, typography, imagery, which are crucial design elements that helps to make the business stand out from the offline and online competition. Effective graphic design should allow a business to build credibility and reputation through social media designs and posts. Poor graphic design poses a negative brand image and sends a message as if to say that the business is careless about the quality of service, construction and other important details. So be sure your business is sending out the right message and tone of voice.
A well-trained graphic designer has the ability and required skills to create designs that appeal to the potential clients and customers. A good graphic designer is aware about what works for users and what doesn’t work. All of these tips, help in creating a solid and consistent brand image throughout social media platforms with designs to display and showcase the business for their clients incorporating a seamless and engaging brand.
Contact Designz by Jamz to receive a quote for social media designs for your business HERE