The team at Inudstrial Workwear Pty Ltd, contacted Designz by Jamz looking to re-brand and boost their corporate identity — requiring a new image that is fresh, relevant, bold, strong and to the point of what their services and brand values are all about.

Industrial Workwear Pty Ltd offers a unique and customised service from embroidery to a wide variety of work wear uniforms and safety gear for the mining and construction industries. The logo design concept focuses on the ‘work wear’ and construction notion, incorporating the iconic orange hue, and high vis safety tape — not forgetting the encompassing stitches signifying their service, embroidery. The black, grey, orange, white and silver colour palette enhances the initial impact for visibility (much like the uniforms they provide) and strength in the brand name.