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Launching With a Logo: What Your Logo Designer Should Know

In Branding, News, Tips and Tricks by Jamie0 Comments

Launching your business with an effective logo and branding package in place is one of the items that should be at the top of your to-do list, after all, the logo is what aids potential customers to remember you. While a logo design may seem trivial in comparison to some of the other time-consuming tasks that are involved in launching a new business, your logo is likely the first impression of your business that clients and employees alike will see. So be sure to bring a graphic designer on board on assist you with your branding requirements, such as Designz by Jamz.

INDUSTRIAL INDUSTRIAL business card designBusinesses Without Logos Get Passed Over

By not having a logo, your business will look unpolished and unprofessional. In addition, large customers may be hesitant to do business with you as people see a company that lacks a logo as a really tiny business by default — it does not give a good impression at all, plus potential customers would not have anything to recognize your business by. You could be sending customers the message that your business is not able to meet the minimum standards of service.

Think of your logo design as the first step in marketing your business, before anything else, such as business cards, stationery, promotional materials etc. If your marketing materials don’t stand out or exceed those of your competition, you could be setting your business up for tough competition in the market place. Make sure you plan and think about your target audience, customers and market — who are you trying to reach and why? Ask yourself and your designer questions when designing your new logo and try to cover every aspect to achieve your desired outcome.

Making Sure Your Logo Sends the Right Message

Ideally your logo should tell the story of your business, visually and graphically. This is why it is so important that you give your logo designer as many details about your business as possible. Your logo designer will then be able to depict who you are as a business and what you do in order to portray this message to all who see your brand.

Some important points to relay to your logo designer include why you chose your business name, what makes your business stand out from the competition and some information about your ideal customer. The brand personality of your business must be relevant and should also be shared so that it can shine through in your logo.

If you need assistance with designing a logo for your business, whether it’s a new logo or a revamp, get in touch with Jamie Hart today at Jamie@designzbyjamz.com 

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