Most people don’t realise how powerful their business cards can be and if used correctly a successful marketing tool aside from the obvious branding and business exposure.
Business cards can be one of the most effective, low-cost weapons in one’s marketing arsenal and I want to share with you how to add value to your business card by turning it into a mobile ambassador for your business.
The Professional Perspective
Make sure your card reflects how you want your business to be represented. The better your card, the better the type of client you will attract.
Here are some useful tips that could help you make sure you have a powerful corporate branding logo:
- Direct and concise – A logo usually comes with a tag line. It would be ideal to create a short one that would easily be recalled even by children. Avoid using flowery or elaborate words, as this would only defeat its purpose and confuse your consumers.
- Distinctive and bold – A strong corporate branding logo design should be easily visible, even from afar and should not be confused with any other establishments.
- Graphic imagery – Needless to say, if you are using an image for your logo it should complement the company’s name and the nature of the business. Consistency is the key here since you wouldn’t want to send out mixed signals. Your business’s brand name, logo and colours are the primary tool in reaching out to consumers and developing consumer awareness.
Presentation of Information
Make sure your card is easy for people to read, and ensure your name is clearly visible. One of the reasons for this is that your card can be used as a name tag when at networking functions, a great way to get lots of mileage from you card.
Ensure all the essential contact information is visible. Include your name, title, phone, fax, email, web site and postal address if relevant.
Many people today use social media as a form of contacting people, it is therefore recommended that your, Twitter, Facebook, and LinkedIn details are displayed on the card. A lot of business people now contact each other and clients through Skype, therefore you might want to consider including your Skype contact details for example.
Use your Card as a Mini-Brochure
Maximise the use of the back of your business card by using this space to highlight the biggest benefits of using your product or service.
Try listing product lines or services that you offer. It’s also a good idea to leave some space for customised information, for example an appointment time or a product that a potential client or customer has particular interest in. The more valuable you make this to your customer the longer they will keep your card, and the more they will refer back to it.
The above, are some helpful hints and key points to consider when using or upgrading your business cards — I hope that you have gained some valuable knowledge and insight into just how powerful your business card can be.
Feel free to contact Designz by Jamz to receive an estimate for revamped, cost-effective, new business card designs for your business.