If you are a business owner then you know that your company has to constantly evolve and improve, if you intend on staying ahead of the competition. In order to accomplish that, you need to think out of the box and come up with unique, creative ideas that will allow you to attract new and potential customers. Below are four unusual promotional items that you might want to consider using, the next time your firm markets one of its products or services.
Promotional Item # 1 – FREE – Nothing brings in new customers faster than giving them something for free. This type of promotion should not be used as a money-maker, but instead thought of as a way to introduce and entice new people to the products or services your firm supplies.
Promotional Item # 2 – Pens, Mugs, Promo Bags, or Mouse Pads – When you use these types of promotional items, you are attempting to create brand awareness by keeping your company’s name and logo in front of the customers. Whether it is a pen that they carry around in their handbag or pocket, or a mouse pad, they are visually reminded of your brand each time they use the item.
Promotional Item # 3 – Seasonal Items – When Valentine’s Day rolls around, people think of chocolate, cards, and flowers. Why not send out a digital card that thanks your customers for their loyalty? Better yet, you could also provide a gift card that is redeemable on Valentine’s Day for a flower bouquet or box of chocolates from a local store for example. Who doesn’t love a surprise?
Promotional Item # 4 – Throw a Party – Everybody loves going to a celebration, so why not reward your best clients by throwing a party in their honour? If you do decide to try this promotion, please make sure that you put on a spectacular event that everybody will remember and don’t forget the design details! (unique branded invitations, table cards, menus, the list goes on!)
There you have it, four unusual promotional items that you can use to improve your brand awareness, increase your customer base, and thank your best customers. There are quite a few other things that you can do, so you when try to think of one just make sure that it is unique and will create the impression you are looking for.